You are here: Home > Hotels Reviews > Trendy Mondrian hotel to open in London

Trendy Mondrian hotel to open in London

The small but growing Mondrian boutique hotel chain plans to open its first location in Europe in London.

The hotel – set to open in early 2014 – will be situated within the Sea Containers building on the South Bank of the Thames River, Mondrian-parent Morgans Hotel Group says in a press release.

Expect a splashy restaurant and hip rooftop bar created by Las Vegas-based nightclub operator Light Group, of which Morgans recently purchased a majority share.

The Sea Containers building is hardly the best-looking building in London but it does have a fantastic view of St. Paul’s, London expert and publisher Patrick Goff tells me. (Goff kindly shot these photos this past weekend.)

MONDRIAN RIVAL:  Dream Hotel brand moves to Hollywood

TWITTER:  Follow Hotel Check-In’s BarbDelollis

FACEBOOK:  Join me on Facebook, get a leg up on coming stories

It’s next door to the Art Deco-style OXO Tower (as in OXO beef cubes) on the eastern end of London’s South Bank cultural area.

WEEKLY TOP 10:  Hotel Check-In lists last week’s top stories

It should be a good location for the creative crowd that Mondrian seeks to serve.

It’s sandwiched between TV studios and the National Theatre and Royal Festival Hall complex and the offices of a major publishing company on one side, and on the other, the Tate Modern Art Gallery and Globe Theatre area on the other.

But for many business travelers, the location won’t be a good fit.

When visiting London, frequent traveler Jeff Mayhew of Memphis told me via Twitter this morning that he’s stayed at Morgans Hotel Group’s chic Sanderson hotel but this hotel would be low on his must-try list.

“The location of this hotel is a distance from where I do business in the city – away from the West End theaters and High Street,” Mayhew told me. “I’d probably look for something more centrally located before considering this location.”

According to Morgans’ press release, the hotel will have about 360 rooms. It will be the sixth Mondrian hotel in the works.

How does this fit into Morgans Hotel Group’s strategy?

For those of you who want the business angle in this story, here’s a bit more:

The London hotel announcement is the latest development in Morgan Hotel Group’s plan to create three, clearly defined brands under its umbrella. During the company’s third quarter earnings call with Wall Street analysts last month, CEO Michael Gross explained:

  • Hudson: Named after the Hudson hotel in New York City, this one is Morgan’s “gateway brand. It’s the brand that brings younger and somewhat more price-sensitive guest into the Morgans family early in their travel life cycle.”
  • Mondrian: It “is our aspirational brand. It emphasizes the hotel as a social experience and with three hotels already in operation we believe it has significant potential for growth worldwide.”
  • Delano: Named for the iconic hotel in Miami’s South Beach, “Delano is the ultimate expression of the Morgans brand. It’s a five-star experience with a modern style of service and luxury.”

Additionally, Morgans also is working on a line of hotels that’s akin to Marriott’s Autograph Collection to bring in luxury boutique hotels that don’t always fit into the descriptions laid out above. This line is to be called “Originals,” Gross told analysts.

Readers: What do you think either about the Mondrian that’s coming to London or about Morgans strategy?

Tags: ,

  • Digg
  • StumbleUpon
  • Reddit
  • Twitter
  • RSS

Leave a Reply

You must be logged in to post a comment.