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Manulife Financial Makes Travel Insurance Convenient and Easy

New mobile website and app simplifies trip planning for customers

WATERLOO, ON, Dec. 5, 2011 /CNW/ – Today, Manulife Financial announced a new mobile website and travel app that will make it easy and convenient for customers to purchase travel
insurance. The new mobile website and app allows customers to purchase
the newly created CoverMe Travel Single Trip Emergency Medical plan at
an affordable daily flat rate, directly from their smartphones. is Affinity Market’s direct-to-consumer website which has recently
undergone an award-winning redesign to improve the online customer experience. The development of the
mobile site and travel app are further enhancements for online

“Our experience indicates that more than half of travel insurance
purchases are made at the last minute,” said Gavin Robinson, Senior
Vice President and General Manager, Affinity Markets. “Recognizing
customers are increasingly looking to use their smart phones to
complete online transactions, the new CoverMe Travel mobile site
extends our ability to offer affordable coverage whenever and wherever
our customers need it.”

The CoverMe™ Packing App helps travelers with the process of planning and packing for their
trips. It allows users to create customized travel packing lists from
categories such as Important Documents, Clothing, Toiletries and Travel
Insurance. Travelers can create new categories and can check items off
their customized list as they pack. Lists are saved and can be
repurposed to ease the packing process for future trips.

“With the CoverMe Packing App, we’re able to improve the travel
experience in a new way,” said Robinson. “By helping customers prepare
for their trips, in addition to offering convenient options for the
purchase of travel insurance, we hope to ease some of the stress
associated with traveling.”

The CoverMe Travel mobile website is compatible with a variety of Apple,
Blackberry and Android devices and can be viewed at The CoverMe Packing App, which is currently available to download for free from the iTunes Store, is compatible with the iPhone 3 4 and the iPad 1 2.

About Affinity Markets
Affinity Markets is a division of Manulife Financial that offers a broad
range of life, disability, creditor, health and travel insurance
directly to the consumer and through professional and alumni
associations, retiree organizations, financial institutions, retailers,
travel groups, agents and other specialty distribution channels. With
over 200 partner sponsors, insuring over 1 million Canadians, Manulife
Financial’s Affinity Markets is the leader in the affinity marketplace
for health, life and travel insurance.

About Manulife Financial
Manulife Financial is a leading Canada-based financial services group
operating in 21 countries and territories worldwide. For more than 120
years, clients have looked to Manulife for strong, reliable,
trustworthy and forward-thinking solutions for their most significant
financial decisions. Our international network of employees, agents and
distribution partners offers financial protection and wealth management
products and services to millions of clients. We provide asset
management services to institutional customers worldwide as well as
reinsurance solutions, specializing in property and casualty
retrocession. Funds under management by Manulife Financial and its
subsidiaries were C$492billion (US$473 billion) as at September 30,
. The Company operates as Manulife Financial in Canada and Asia and
primarily as John Hancock in the United States.

Manulife Financial Corporation trades as ‘MFC’ on the TSX, NYSE and PSE,
and under ‘945’ on the SEHK. Manulife Financial can be found on the
Internet at

For further information:

Media contact:
Michael May
AVP, Media Relations
Manulife Financial – Canadian Division

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