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IDeaS and PhoCusWright Partner to Launch Valuable Educational Offering for the …

Revenue Solutions, the leading provider of pricing and revenue
management software, services and consulting, and PhoCusWright, the
travel industry research authority, have teamed up to launch the Revenue
Management MasterClass. Announced in conjunction with the PhoCusWright
Conference in Ft. Lauderdale/Miami, FL, the co-branded MasterClass
is a valuable, yet affordable educational tool hoteliers can use to
create and develop a revenue management culture and common language
across all departments within their organization.

“We are delighted to partner with PhoCusWright and offer an effective
revenue management education resource for organizations interested in
strengthening their revenue management culture and taking their revenue
management adoption to the next level,” said Vivek Bhogaraju, senior
manager, corporate business development, IDeaS. “By combining our
revenue management expertise with PhoCusWright’s learning methodologies,
we can help explain the science and art of revenue management to a
larger number of hospitality professionals.”

The Revenue Management MasterClass, taught by a preeminent
revenue management expert, offers hoteliers a way to train their team
members on the key principles of pricing and revenue management. The
one-day MasterClass combines interactive e-learning, group
classroom activities and instructor guidance for up to 25 attendees. The
workshop content has been developed for attendees of multiple
backgrounds, including revenue management, sales, catering, front
office, reservations, food and beverage and housekeeping.

Each of the seven modules presented during the MasterClass is
preceded with commentary from Dr. Ravi Mehrotra, president and
co-founder of IDeaS Revenue Solutions. With more than 25 years of
experience in revenue management, Dr. Mehrotra provides key strategies
and tactics for maximizing profitability and mastering concepts such as
market segmentation, pricing and forecasting.

“PhoCusWright is extremely pleased to work with IDeaS on revenue
management education,” said Bruce Rosard, vice president, sales and
marketing, PhoCusWright. “The MasterClass is designed to help
hospitality professionals understand the positive impact of revenue
management and ultimately embed the practice into their organizations’

In addition to the Revenue Management MasterClass, IDeaS
will enhance its hospitality consulting services with PhoCusWright’s The
Digital Travel Revolution MasterClass. This workshop traces the
travel industry’s transformation since the rise of online booking and
distribution platforms and instructs participants on prevalent and
emerging business models for keeping up with change.

“I believe hotel team members with more knowledge and awareness of
revenue management will create positive business results,” said Chris
Anderson, Associate Professor at Cornell University’s School of Hotel
Administration. “The revenue management discipline is rapidly evolving,
and it is important for the non-revenue management hotel team members to
understand the vocabulary regarding revenue management in order to
further drive profitability.”

For more information about the Revenue Management MasterClass,
visit .

About IDeaS

Founded in 1989, IDeaS Revenue Solutions – a SAS Company, offers
industry-leading revenue management Software, Services, and Consulting
to the hospitality industry. Headquartered in Minneapolis, IDeaS has
technology, support, sales and distribution offices in North and South
America, the United Kingdom, Europe, the Middle East, Africa, Greater
China, Australia and Asia. For more information, visit .

About PhoCusWright Inc.

PhoCusWright, the travel industry research authority, fosters smart
strategic planning and tactical decision-making by delivering primary
research on the evolving dynamics that influence travel, tourism and
hospitality distribution. To complement its research in North America,
Europe and Asia, PhoCusWright partners with and produces several
high-profile conferences around the world. PhoCusWright is a wholly
owned subsidiary of Northstar Travel Media. .

SOURCE: IDeaS Revenue Solutions

        Mulberry Marketing Communications 
        Nicole DiVito 
        +1 312 664 1532 
        IDeaS Revenue Solutions 
        Star Bazella, Director of Marketing 
        +1 952 698 4200

Copyright Business Wire 2011


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