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‘Hotel Week’ promo: $100 a night rates in NYC

If you’re not too holiday-partied-out between Jan. 6 and Jan. 15, 2012, you have a shot at booking a hotel in New York City – even in Times Square – for as little as $100.

The $100-a-night deals can be found for hotels such as a new boutique hotel in Long Island City or a basic hotel in Times Square that includes a continental breakfast. For $200 or $250, you can book a more upscale hotel.

So what’s the deal? Eight hotels are joining what will hopefully be New York’s first-ever, annual “Hotel Week,” which is modeled after the ever-popular Restaurant Week concept.

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Hotel publicity firm Nancy J. Friedman Public Relations came up with the “Hotel Week” idea and is kicking it off with six client hotels and two non-clients properties: the brand-new Hyatt 48 Lex as as well as Hyatt’s stylish Andaz Wall Street.

Noting the success of Restaurant Week, publicist Nancy Friedman’s aim is to make this an annual event.

I think it’s a great idea, and one that other cities should consider.

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Even though the timing follows the hectic holiday period, there are still plenty of people who could be lured by bargain rates. And the pre-holiday timing also makes it possible to buy a night or two for people on your gift list who live in the Tri-State area and seek excuses to drive into the city (hmmm…sounds a lot like my parents on Long Island!).

The hotels participating in Friedman’s Hotel Week will block out rooms for $100, $200 or $250, depending on the property, so as you might expect, these rates are subject to availability.

Fine print

Are there catches? Sure.

You must mention “Hotel Week” when you book. Some hotels, such as the trendy Gansevoort Park Avenue, also lists rooms for more than $250 so just be aware that you may see higher-priced – though still discounted – options. Finally, expect a basic room for the promo price, except in the case of the Pod Hotel, where the rate includes an upgrade.

The 10-day Hotel Week period – which includes two full weekends – falls in what’s typically one of the slowest periods for New York City tourism.

Hotel Week hotels

Here are the hotels participating in the Hotel Week promo:

$100 Hotel Week rooms

The Pod Hotel in Midtown East – To book, call (212) 355-0300 and mention “Hotel Week.” This promo rate gets you a “queen room,” which includes a private bathroom.

Z NYC Hotel in Long Island City, Queens – To book, call (212) 319-7000 and mention “Hotel Week.” I checked on the hotel’s website for Saturday, Jan. 7, 2012, and found rates that start at $195 a night.

The Hotel @ Times Square in Times Square. To book, call (800) 567-7720 or (212) 790-2710 and mention “Hotel Week.” This is a budget hotel with a convenient location; rate includes continental breakfast. The cheapest rate I found on its website for Saturday, Jan. 7, 2012 was $149.

nyma, the new york manhattan hotel in Herald Square. To book, call (800) 567-7720 or (212) 790-2710 and mention “Hotel Week.”

$200 Hotel Week rooms

Andaz Wall Street in Wall Street. To book, use the hotel’s special website for Hotel Week. This is a location of Hyatt’s hip Andaz chain, which includes mini-bar treats, Wi-Fi and other valuable perks in the rate. (Tip for these promo websites: Remember to change the year to 2012 when checking dates, otherwise you’ll get an “invalid” note.)

Hyatt 48 Lex in Midtown East. To book, use the hotel’s special website for Hotel Week.

$250 Hotel Week rooms

Gansevoort Meatpacking NYC in the Meatpacking District. To book, use the hotel’s special website for Hotel Week.

Gansevoort Park Avenue NYC in NoMad (29th and Park Avenue). To book, use the hotel’s special website for Hotel Week. This trendy hotel has a rooftop, indoor/outdoor pool with a great view of the Empire State Building.

Readers: Do you wish the city near you would launch a Hotel Week during a slow travel period?

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